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The UK cycle industry were brought together at COREbike 2026, with retailers, distributors and industry partners gathering for several days of meetings, networking and product showcases.

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ACT part of coalition letter calling for consultation on online VAT reform

A 18-strong coalition of business organisations and tax experts, including the ACT and led-by its parent company Bira, has today written to the Exchequer Secretary to the Treasury calling for a...

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Liability Insurance: The Non-Negotiable for Workshop Operations - ACT and Bikmo

For most cycling businesses operating a workshop, public and products liability isn't optional. It's critical. Joanna Evans, Head of Bikmo for Business, explains in the next installment of a...

27 Jan 2026, more…

iceBike* announces seminars for 2026 event with ACT Director Jonathan Harrison on expert e-bike panel

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

16 Jan 2026, more…

Christmas and New Year message from ACT Director Jonathan Harrison

An end of year message from Jonathan Harrison, Director of the ACT.

23 Dec 2025, more…

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The ACT are asking pledgers to share images of their E-Bike Positive retail assets

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The ACT are asking pledgers to share images of their E-Bike Positive retail assets

Posted on 20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

E-bike Positive Assets

The materials have been designed to help promote responsible e-bike sales and fire safety awareness and should have now landed in the stores of all those that pledged.

The ACT are keen to see how shops are using these materials instore and are encouraging pledgers to share images across the associations social channels to showcase the commitment to the campaign.

Any shops that haven’t signed up yet can visit eBikePositive.co.uk to join the pledge and access these valuable resources.

The E-bike Positive campaign, launched by ACT alongside key industry partners, encourages retailers to prioritise safe e-bike sales, including battery safety and responsible product sourcing, with the assets created to help reinforce trust with customers and support a safer, more informed marketplace.

The ACT urge any members displaying the assets to post pictures on their social media feeds, tagging in the ACT and E-bike Positive, as well as sharing them with the association via email.

You can send your images to info@actsmart.biz or post online and tag the ACT and E-bike Positive.

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