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Former British racing cyclist among industry leaders featuring on new podcast series around the future of cycling

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Former British racing cyclist among industry leaders featuring on new podcast series around the future of cycling

Posted on 5 Dec 2024

A former British cyclist, a host of CEOs and industry leaders are sharing their thoughts on the future of the cycling industry as part of a revealing new series launched by the Ride to Success Podcast.

Ride to Success Podcast

Former British racing cyclist and current Eurosport commentator and CANYON//SRAM Sporting Director Dani Christmas is set to be on an upcoming episode of the podcast series, which focuses on what cycling companies prioritise in terms of branding, the content creator economy's impact on cycling, and how the industry will evolve over the next five years.

Also on the podcast series, which was launched last month, are Mark Sutton (Managing Editor, Cycling Electric), Inigo Hawkings (Content Creator & Cyclist), and Alberto Fonte (Founder & CEO, Udog).

Promoting the podcast, the Ride to Success Podcast said: “The Ride to Success Podcast offers unparalleled insights into how the cycling industry is adapting to new media trends and the evolving sponsorship landscape. With a focus on emerging opportunities and potential obstacles, this series equips listeners with the knowledge they need to stay ahead in a competitive and ever-changing industry.”

Each episode lasts between 8 and 20 minutes, delivering sharp insights from industry leaders. Perfect for coffee breaks or quick lunch listens, the series launched on Monday, 25th November, and is now available on Spotify, Apple Podcasts, and YouTube.

Episodes and Guest Line-Up:

  • 25th November: Mark Sutton, Managing Editor, Cycling Electric
  • 26th November: Andrew Richardson, Founder, Avelon
  • 27th November: Oskar Scarsbrook, Communications Director, Human Powered Health Cycling
  • 28th November: Stefan van der Fluit, Founder & CEO, Flowbio
  • 29th November: Sven Thiele, Founder & CEO, Hotchillee
  • 2nd December: James Vickers, Endurance Sports Marketer
  • 3rd December: Jordi Pujol Rabasseda, Co-founder, Athletic Affair
  • 4th December: Inigo Hawkings, Content Creator & Cyclist
  • 5th December: Alberto Fonte, Founder & CEO, Udog
  • 6th December: Tobias Dahlhaus, Account Director, Leo Burnett
  • UPCOMING: 9th December: Dani Christmas, Eurosport Commentator & Sporting Director, CANYON//SRAM

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