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E-Bike Positive gains parliamentary and Government backing as scheme builds momentum
Posted on 9 Oct 2026
E-Bike Positive has gained further recognition from MPs, Government ministers and Transport for London (TfL), strengthening its position as a safety trust mark helping consumers identify safe, road-legal e-bikes and reputable retailers.
The scheme, developed by the Bicycle Association (BA) and the Association of Cycle Traders (ACT), was recently presented to an exclusive session of the All-Party Parliamentary Cycling and Walking Group (APPCWG), where MPs from across the political spectrum expressed support for its work.
The APPCWG is now proposing a dedicated Westminster Hall debate to press the Government to accelerate tougher regulations tackling the sale and use of illegal e-bikes, many of which are legally classed as electric motorbikes rather than compliant electric cycles.
E-Bike Positive has also received formal Government recognition, with active travel minister Simon Lightwood MP welcoming the scheme in a written answer following a parliamentary question from Helen McGuire MP.
Following meetings with ministers and officials at the Department for Transport and the Department for Business, Innovation and Science, changes have been approved to online Government guidance on e-bike safety, encouraging consumers to look for E-Bike Positive brands and retailers when buying an e-bike.
Work is also under way to add the same advice to Cycle to Work scheme guidance, while TfL has added links to E-Bike Positive on its e-bike safety webpage, alongside a ‘Buy Safe, Ride Legal’ message.
Jonathan Harrison
Jonathan Harrison, Director of the ACT, said: “We’re really delighted with the momentum E-Bike Positive has gained, with support from MPs, Government ministers and TfL helping to raise awareness of the importance of buying safe, legal e-bikes from reputable retailers.
“We want every independent retailer selling e-bikes to get involved and sign up to E-Bike Positive, so they can demonstrate their commitment to safety and help build consumer confidence in the market.
“The more brands and retailers that participate, the stronger the scheme becomes and the easier it is for customers to identify trusted products and businesses.”
The scheme aims to make E-Bike Positive and its ‘Buy Safe, Ride Legal’ message a recognised benchmark across the industry, supporting responsible retailers while helping consumers distinguish compliant e-bikes from unsafe or illegal alternatives.